Mobile Advanced Routing

Route Optimization ensures Mobile Kitchens move efficiently within a geofenced delivery area.  All delivery commitments take into account travel time, item preparation time, existing delivery commitments and available delivery capacity.

Delivery Clustering automatically forces all new orders to be clustered efficiently around existing orders in the queue when new customers are seeking available delivery times via our Untether-enabled Mobile App.  The system blocks certain available delivery slots to ensure trucks operate efficiently without inconveniencing both queued and pending customers.

When a Mobile Kitchen is close to a customer’s location and has excess delivery capacity within the delivery window, Untether-enabled Mobile Apps can use proprietary advanced notification technology to contact these customers with last-minute sales offerings.  Notifications are transmitted along the charted delivery route of the Mobile Kitchen in an effort to ensure all deliveries are optimized: a customer could receive an almost immediate delivery based on the available capacity of that nearby Mobile Kitchen.

This further enables leading brands to turn the Mobile Ordering model into a Mobile Offering model, where proximity marketing can be used to sell excess capacity from a Mobile Kitchen, with the added potential to include additional marketing offers to incentivize customers to act on a delivery offer at a moment’s notice.

Untether’s Revenue Optimizer offers incentives (such as discounts and delivery fee reductions) via proximity-based marketing notifications made to customers with an Untether-enabled Mobile app.  If it has excess delivery capacity, a Mobile Kitchen with a scheduled delivery within a micro-delivery area might offer a 10% discount to other local customers until its next scheduled delivery.  These offers are designed to fill this excess capacity with positive contribution dollars from incremental deliveries obtained through proximity-based marketing and incentives.